Postcard from Paris: Launching Summer Fridays at Sephora Europe

From attending brand trips to hosting them—our full-circle celebration in Paris

There are moments in your career that feel like a dream realized and this week in Paris was one of them.

Summer Fridays is officially available in every Sephora store across Europe and we celebrated this milestone in one of our favorite cities with a full week events and unforgettable memories. From seeing our ads throughout Paris on street corners all over the city, to walking into the iconic Champs-Élysées Sephora location and seeing our products on the shelves, it all felt surreal.

We kicked off the week with an intimate event we called La Galerie, where we welcomed press and influencers to discover our brand. So many people who attended already were familiar with and fans of Summer Fridays, which always is so special to feel the love so far from home. The space was curated to feel like an art gallery, with photogenic moments from our signature drapery and campaign videos playing.

We also hosted a few friends of the brand from all over Europe for a special night at The Ritz. From spending over a decade on the creator side of brand trips to now getting to host it felt like such a full-circle moment. I’ve learned so much over the years being on the receiving end, so it was truly surreal to curate a night that reflected everything we’ve come to value: thoughtful details, a beautiful setting and meaningful connection. Watching our guests enjoy the experience we created was one of the highlights of the trip.

We also popped up for the month at Café Kitsuné with our signature blue and white stripes and a curated drinks so people could grab their matcha or coffee and leave with a bit of Summer Fridays joy.

And in between all the work, I made sure to soak in the city while we had beautiful weather the whole week. We went on long walks, window shopping, and meals at my go-to Paris spots: Ralph’s in the garden, Lou Lou with its view of the Eiffel Tower and L’Avenue, a classic for a reason.

This week reminded me why we started Summer Fridays… to create products that bring joy, ease, and confidence to people’s everyday routines, wherever they are in the world. We’re so grateful to our community, our team, and our partners at Sephora for helping us share that feeling across Europe.

À bientôt, Paris