Why We Created Blush Butter Balm
a soft flush meets buttery hydration, the story behind our newest Summer Fridays launch
Blush is one of those products that instantly ties my entire makeup look together from a natural no makeup day, to a full glam look for an event. A little color on my cheeks brings warmth and freshness and we wanted to bring that feeling to Summer Fridays in a way that felt really us.
Blush Butter Balm is a creamy hydrating blush and it’s so much more than just a makeup product. It’s a skincare-first formula designed to melt into skin with the same buttery, hydrating texture you already know and love from our Lip Butter Balm. After seeing how that product is loved, not just the formula, but the experience and sensorially how it feels when you apply, we knew it was time to bring that same feeling to our growing hybrid makeup collection.
The Inspiration
We’ve always believed that makeup should feel as good on your skin as your skincare does. With Blush Butter Balm, we set out to create a blush that was easy, intuitive, and gave that natural flush something you can swipe on in seconds and feel confident wearing, whether you’re doing a no makeup makeup day or glam.
The formula is sheer, buildable and never cakey or overpowering. During a pre-launch interview, one editor called it “the Goldilocks of blush” just right and we couldn’t agree more. So many blushes we tested were either too pigmented and hard to blend, or too matte, which emphasized texture and fine lines. We wanted a finish that melts into skin, leaves it looking skin-like and feels as good as it looks.
Because we wanted the formula to be truly buttery and creamy, a pan format fit this formula best because it allowed us to maintain that soft texture. We also designed a custom compact with a built-in mirror, making it easy to touch up on the go.
And to make application even more effortless, we created The Blush Brush, a dual-ended tool with a dense side to apply and a fluffy side to blend. While we made it for blush, our team now uses it for so many other steps in their routine and it’s replaced a lot of brushes in my makeup by and I use it to blend everything from concealer to contour.
The Formula
During product development, we went through many iterations to get the texture just right … creamy enough to blend seamlessly, with staying power to last throughout the day and the perfect amount of buildable color. The formula is made with three skin-loving butters (giving it the name butter balm) that nourish and condition the skin while giving the balm its smooth, cushiony feel. It’s also fragrance-free and non-comedogenic.
We also infused the formula with:
Hyaluronic Acid to plump and hydrate
Ceramides to help support the skin barrier
Peptides to visibly smooth and improve skin texture over time
The Shades
We launched with six shades all sheer and buildable for a dewy finish with shades inspired by Summer moments. These are shades you can reach for every day and they layer beautifully with our Sheer Skin Tint and Lip Butter Balm for an easy effortless routine.
Soft Strawberry – a neutral pink for an everyday flush
Toasted Terracotta – a warm rose that doubles as a blonzer (one of my go-to shades)
Berry Spritz – a rich, neutral berry tone
Sweet Rosé – a cool baby pink that’s fresh and playful
Pink Sunset – a warm peachy-pink with a golden undertone
Dusty Rose – a cool, dusty rose
More Than Makeup
Like every Summer Fridays product, Blush Butter Balm was created with intention. We wanted it to feel like a treat something simple that makes your day feel a little more special. Whether you wear it on bare skin or layer it over your makeup, it’s meant to feel good on your skin and in your routine.
We’re so excited for you to try it.
Happy Summer,
Marianna